On the subject of Superbowl ads: A great read is "Then We Set His Hair on Fire" by Phil Dusenberry, former chairman of BBDO North America, the ad company behind Pepsi, Fed-Ex, & Visa. AWESOME, fascinating insight into how these ads are made; and what makes or breaks a campaign. Highly recommend it for anyone who has anything to do with marketing or branding. Totally fun read, too, full of anecdotes.

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8 months ago by Christine T.